Keynote – SIDO 2026

From Hardware to Intelligence – The Future of Ecosystem Automation

Date: September 16-17, 2026
Where: Lyon, France
Ticket: SIDO

SIDO Lyon Logo 2026

The key event for the convergence of IoT, AI, XR and robotics technologies

The leading event for the convergence of IoT, AI, XR and Robotics technologies, returns on September 16th and 17th, 2026, at the Cité Internationale. This new edition promises to be rich in discoveries and exchanges, reflecting the vitality of a constantly evolving ecosystem.

From Hardware to Intelligence – The Future of Ecosystem Automation

In this keynote, Alexander W. Jonke examines how artificial intelligence is reshaping the phygital product ecosystems of the future. He argues that ecosystem automation is the missing link between today’s hardware and tomorrow’s value creation – driving productivity gains and enabling new business models.

Drawing on current advances in on-device, cloud, and hybrid AI, he presents U-Experten’s perspective on intelligence in physical products and demonstrates how this transformation is redefining both the scope of product development and the economics of product portfolios. The companies that understand and embrace this shift will become the winning OEMs of tomorrow.

Alexander W. Jonke Managing Director © UX-Gruppe Portrait Foto

Alexander W. Jonke

Managing Director

Erwin Hölzl Director Consulting © UX Gruppe Photo

Erwin Hölzl

Business Unit Lead Customer Solutions

SHAPING THE FUTURE TOGETHER

Intelligent products with real impact.

U-Experten is a European high-tech ODM and full-service partner.

Through pioneering, product-oriented innovations, we empower companies across Europe to become market leaders while developing products that sustainably improve business, society, and the environment.

As part of the Steliau Technology Group, we combine technological excellence with in-depth market understanding and clear European values: co-creation, responsibility, and targeted innovation.